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Direct digital marketing is marketing through an email address, a web browser or a mobile phone number.〔() American Marketing Association Dictionary definition of direct digital marketing.〕 Traditional direct marketing was achieved using a customer’s postal address. ==Additional Types of Marketing== Traditional marketing communications are divided into two primary types: direct marketing〔() About.com Marketing Glossary: Direct marketing〕 and mass marketing. Direct marketing is a marketing method that uses such things as a consumer’s postal address to send addressable communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses from consumers. The personalization and targeting capabilities of direct marketing have proven effective. ''Mass marketing'' is a greget marketing method that broadcasts a message to a large audience. The marketing message is not addressable, and is not easily tracked and measured. ''Online marketing'' is a marketing method that uses Internet tools such as email, search engine optimization and banner ads to send marketing messages to consumers.〔() American Marketing Association Dictionary definition of online marketing〕 ''Mobile marketing'' is a marketing method that allows marketers to send marketing messages to consumers through the technologies found on a consumer’s mobile device. Consumers opt in to receive messages.〔() Mobile Marketing Association definition of mobile marketing〕 ''Email marketing'' is a marketing method that uses email to send a marketing message to a targeted audience.〔() American Marketing Association Dictionary definition of email marketing〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Direct digital marketing」の詳細全文を読む スポンサード リンク
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